Pet Rock

The Pet Rock is a fascinating fad that took the 1970s by storm, epitomizing the quirky creativity of American culture. Created by advertising executive Gary Dahl in 1975, the concept was simple yet ingenious: a rock packaged as a pet, complete with a care manual, instructions, and a cozy box. Dahl’s idea emerged from a light-hearted conversation about the challenges of owning conventional pets. He marketed the Pet Rock as the perfect companion...